Legendary reggae and dancehall artiste Samini has claimed he has the ability to completely fill London’s iconic O2 Arena, with the right marketing and investment support.
Known for his booming popularity and global brand, Samini believes fans would flock from all over the world to witness his electrifying performances.
During an interview on Berla Mund’s Day Show on Sunday, the ‘My Own’ hitmaker expressed confidence that he can bring the arena to its full strength with the necessary investment and promotional efforts.
…I’ll fill it myself, with the right investment, I’ll fill it, talk to Batman before I became Samini. Batman, the winner of the Mobo Award.
Kenya King knows Batman. He talks to people who know that brand. They know that act is still thriving and functioning from that time.
If the right things are put in place and you promote Samini in London, for four months, six months, three months. I will fill this space”Despite his confidence in his ability to fill London’s O2 Arena, Samini made it clear he would not undertake the initiative with his own resources.“I’m not going to take the money and do this because some Ghanaian wants the place to be full.
Hell no, no Ghanaian investor will do that.
He also elaborated on his reservations about Ghanaian investors, saying: “I shouldn’t trust them; it’s not in our culture to distribute funds like that. That’s how they are, you can never change them.
The typical Ghanaian investor will relax with you, but you won’t will ever give, say, $5,000 to tell you, “Let’s make a business plan for your career.”He also lamented that despite their previous efforts to approach Ghanaian investors, promises of meetings and support were often not fulfilled. Samini attributed this to the lack of perceived value of investments, explaining: “They don’t see the end value of what they do; they don’t see what they’re going to get. Until they’re assigned value, they’re going to win.” I don’t get it. We showed them, we were with them, they know it.
There has been debate over whether or not Ghanaian artistes can pack the O2 Arena after Nigerian music stars such as Wizkid, Davido, Burna Boy and Tiwa Savage successfully sold out the iconic venue, putting immense pressure on Ghanaian artistes.
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